At Hotstar, I lead the design and art direction for entertainment properties, including movies and TV shows. My responsibilities encompass conceptualizing and designing key visuals, posters, and branding elements that establish a show's visual identity. I also oversee and art-direct poster shoots, managing the process from pre-production to execution to ensure high-quality creative outputs. Additionally, I contribute to social amplification by developing visually compelling assets that enhance audience engagement across digital platforms.